Free tool
Score your Google Business Profile out of 100.
Twelve questions, about two minutes, no sign-in and nothing installed. Open your profile in another tab and answer honestly — the score is only worth what you put into it.
Profile score
No questions answered yet.
0 / 12 answered
How this is weighted, and why
Categories, 25 points. The primary category is the highest-weighted thing on the profile you control, and about four accurate secondaries is where profiles show the best average map rank.
Reviews, 30 points. Roughly a sixth of local ranking weight and rising, and reply rate is the part almost nobody manages deliberately. Recency beats lifetime count.
Completeness, 25 points. Services, description, photos, hours. If a service is not listed, you do not exist for it.
Setup and risk, 20 points. The two things that actually get profiles suspended: keywords in the business name, and a displayed address on a business that travels to customers.
What it asks
All 12 questions, listed.
No hidden scoring. If you would rather work through these yourself with a notepad and never speak to us, that is a completely legitimate use of this page.
| Group | Question | Points |
|---|---|---|
| Categories | Does your primary category exactly describe your main service? | 10 |
| Categories | How many secondary categories do you have? | 8 |
| Categories | Have you compared your categories against the businesses ranking above you in the last year? | 7 |
| Reviews | How many reviews have you received in the last 90 days? | 10 |
| Reviews | What share of your reviews have an owner reply? | 13 |
| Reviews | How quickly do you typically reply to a new review? | 7 |
| Completeness | Is your services section filled in with everything you sell? | 8 |
| Completeness | Is your business description written, with the important part first? | 5 |
| Completeness | Have you added photos in the last 90 days? | 6 |
| Completeness | Are your hours correct, including holiday hours? | 6 |
| Setup & risk | Is your business name on the profile exactly your real business name? | 10 |
| Setup & risk | If you travel to customers, is your address hidden and your service area realistic? | 10 |
Straight answers
About this tool.
Is the score real, or is it designed to sell me something?
It is real, and it is possible to score 100 and be told to go away. The weighting is the same one we use internally — categories 25 points, reviews 30, completeness 25, setup and suspension risk 20 — and every one of those weights maps to an evidence claim we make on our service pages.
A grader that returns a bad score no matter what you enter is a lead-generation device wearing a diagnostic costume. If you finish with nothing to fix, the tool tells you that your profile is not your bottleneck.
Does it connect to my Google account?
No. Nothing is installed, nothing is connected, and you do not sign in to anything. It is a set of questions about your own profile that you answer by looking at it in another tab.
Everything runs in your browser. Nothing is transmitted anywhere unless you choose to fill in the callback form at the end.
Why do I have to give a phone number for the full list?
Because that is the trade, and we would rather state it than hide it. The score is free and the two highest-priority fixes are shown free. The rest of the list unlocks with a name and a number.
We use it to call you about your profile. Not a newsletter, not a list, not sold to anyone.
Why is there no question about posting or geotagged photos?
Because scoring you on those would be scoring you on advice we no longer believe.
Weekly posts do not move rankings — a controlled nine-week study across 441 keywords found no movement. Photo geotagging was debunked by controlled testing. Citation count is worth roughly seven percent and plateaus after thirty or forty listings. All three are staples of agency audit tools, and all three would inflate your score without improving your business.
Or skip the questions and just call.
We'll open your profile while you're on the phone and read it back to you — the same twelve things, checked against the businesses actually ranking above you.
A person answers. Fixed prices: $250 + $40/mo, $199/mo, $175/mo — or all three for $325/mo.
Based in Milpitas. Serving the South Bay & Bay Area. Not sure where you stand? Grade your Google profile free.